![A man carries a Nike shopping bag as he leaves a company store in New York, Tuesday, Sept. 4, 2018. Nike's stock was sliding Tuesday after it gave a major endorsement deal A man carries a Nike shopping bag as he leaves a company store in New York, Tuesday, Sept. 4, 2018. Nike's stock was sliding Tuesday after it gave a major endorsement deal](https://l450v.alamy.com/450v/2mmm3mm/a-man-carries-a-nike-shopping-bag-as-he-leaves-a-company-store-in-new-york-tuesday-sept-4-2018-nikes-stock-was-sliding-tuesday-after-it-gave-a-major-endorsement-deal-to-former-nfl-quarterback-colin-kaepernick-known-for-his-protests-of-police-brutality-and-racial-injustice-ap-photomark-lennihan-2mmm3mm.jpg)
A man carries a Nike shopping bag as he leaves a company store in New York, Tuesday, Sept. 4, 2018. Nike's stock was sliding Tuesday after it gave a major endorsement deal
![Darren Rovell on Twitter: "Nike is now the best performing stock in the Dow this year, up 36% (via @TradingNation) https://t.co/HRf3yoVfjI" / Twitter Darren Rovell on Twitter: "Nike is now the best performing stock in the Dow this year, up 36% (via @TradingNation) https://t.co/HRf3yoVfjI" / Twitter](https://pbs.twimg.com/media/DnnfmmVVsAEOgga.jpg)
Darren Rovell on Twitter: "Nike is now the best performing stock in the Dow this year, up 36% (via @TradingNation) https://t.co/HRf3yoVfjI" / Twitter
![MOSCOW, RUSSIA - CIRCA SEPTEMBER, 2018: interior shot of Nike store in Moscow. Stock Photo | Adobe Stock MOSCOW, RUSSIA - CIRCA SEPTEMBER, 2018: interior shot of Nike store in Moscow. Stock Photo | Adobe Stock](https://as2.ftcdn.net/v2/jpg/03/60/73/85/1000_F_360738566_rZQc6d9jCUZCy9mNPuJAXymCdn8b0cfh.jpg)
MOSCOW, RUSSIA - CIRCA SEPTEMBER, 2018: interior shot of Nike store in Moscow. Stock Photo | Adobe Stock
![Darren Rovell on Twitter: "Nike stock continues to soar to new highs a day after @PiperJaffrayCo senior analyst Erinn Murphy reiterated positive sentiment of the stock, optimistic price target. https://t.co/YntEAfS7UI" / Twitter Darren Rovell on Twitter: "Nike stock continues to soar to new highs a day after @PiperJaffrayCo senior analyst Erinn Murphy reiterated positive sentiment of the stock, optimistic price target. https://t.co/YntEAfS7UI" / Twitter](https://pbs.twimg.com/media/DnZYU9qUwAAw3NV.jpg)